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Does Staples Rebranding Foretell the Fall of Another Retailer to Private Equity? Simultaneous with the introduction of Staples new logo and brand repositioning is news of its owner, Sycamore Partners, wanting to cash out. Now an overstored, dominantly B2B dominant player (with $5.3B of debt), it's likely that its next chapter will be decidedly different than the Staples we knew.
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